Apple is expected to unveil its rumored video service and a event March 25 at its Cupertino, California, campus, according to reports this week. But don’t expect to see revamped Airpods or a new iPad Mini, one report said.at an
Apple didn’t immediately respond to a message seeking comment about the video service plans.
Both video and news are part of an Apple push to build up its services chops, as sales of its all-important iPhone have begun to sputter. Apple has made headlines over the last year with eyebrow-raising deals for the , lining up big-name projects from Oprah Winfrey, Reese Witherspoon, M. Night Shyamalan and Steven Spielberg, among many others. And the iPhone maker’s spin on a “Spotify for news” has been expected since Apple bought news subscription aggregator last year.
The video service is expected to launch by the summer, according to a report by Bloomberg Wednesday, citing unnamed people familiar with the plan. Stars working with Apple on original programming — including Jennifer Aniston, Reese Witherspoon, Jennifer Garner and J.J. Abrams — are invited to the March event.
The unveiling of the news subscription service was expected to headline the presentation at the company’s Apple Park campus, in the Steve Jobs Theater, according to a Tuesday report by BuzzFeed News. But it added that two other highly anticipated announcements — next-generation AirPods and a new iPad Mini — would be no-shows.
Apple declined to comment Tuesday on the details of BuzzFeed’s report.
was in the news earlier this week for the aggressive terms it’s reportedly putting to news publishers. A report from The Wall Street Journal citing sources said Apple is asking publishers to agree to such terms as letting the tech giant keep half the service’s revenue.
The news and video service would join the company’s Apple Music monthly subscription service for all-you-can-eat tunes on demand. Apple also operates in digital media through iTunes and its App Store.
First published Feb. 12 at 2:06 p.m. PT.
Update Feb. 13 at 4:25 p.m. PT: Adds report about video service plans.
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